The Thicket team is proud to release the results of our most recent study, conducted for the Google Computer Science Education in Media team and looking at how positive media portrayals influence TV viewers. Our study finds that young girls who have seen season one of YouTube Red’s original series Hyperlinked are now 11% more likely to be interested in computer science (CS) careers than viewers who have not watched Hyperlinked. Watching Hyperlinked is strongly associated with positive perceptions of the field of computer science and encouragement from friends -- two of the four major factors that explain a young girl’s decision to pursue computer science.
The findings and what they mean for Google's CS Education in Media program is profiled in this USA Today article, along with USC's analysis of how computer science is portrayed in TV at large. Read the article here. You can also read the findings here.